Fearlessly independent since 1906, New Balance is a footwear label with a long history. Starting out simply selling arch supports, New Balance sneakers hit their stride in the 1970s when the boom of runners in the Boston area prompted the production of the label’s iconic 990 collection. Offering a range of retro lifestyle sneakers and Fresh Foam running shoes, today New Balance has become a brand known worldwide for stylish and simple sneakers that provide easy all-day wear and a lasting durability.