Josie Cruz Natori’s life has taken her from her childhood home in the Philippines to New York City, and from the upper echelon of investment banking to the world of fashion. Inspired by the embroidered blouses of her native country, Natori left her career as Executive Managing Director of Smith Barney in 1977 to launch her eponymous lingerie line. Natori lingerie is sexy and comfortable, finding a sensual voice in flirtation rather than exposure. Each piece fuses form and function for a confident, sophisticated look.
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