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Bogner Fire+Ice

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Bogner

Founded by winter sports enthusiast Willy Bogner Sr. and his wife, Maria, Bogner has been synonymous with skiing for over 90 years. Getting its start in 1932 as a an import business for skis, equipment, and Norwegian knitwear, the brand’s popularity skyrocketed after outfitting the German national team for the 1936 Winter Olympics and introducing stretch to skiwear. Today, the brand stays true to its roots by producing ultra-warm down ski jackets, snow pants, and more winter accessories. Hitting the slopes? Better wear Bogner.