On was founded in Zürich, Switzerland in 2010 with one very big ambition: revolutionize the world of running. Mining the experiences of a former professional athlete and a Swiss engineer (and winning a few renowned ISPO BrandNew awards along the way), On running shoes utilize the latest technology to produce innovative new sneakers with both soft landings and explosive take-offs. From the bestselling On Cloud sneaker to the label’s waterproof, all-weather editions, On shoes are designed for travelers, urban explorers, and athletes alike.