On was founded in Zürich, Switzerland in 2010 with one very big ambition: revolutionize the world of running. Mining the experiences of a former professional athlete and a Swiss engineer (and winning a few renowned ISPO BrandNew awards along the way), On running shoes use the latest technology to produce an innovative new sneaker that is designed to have both soft landings and explosive take-offs. From the bestselling On Cloud sneaker to the label’s waterproof, all-weather editions, On shoes are made for travelers, urban explorers, and athletes—or anyone who demands a premium look with effortlessly fused style and function.