Born and raised in Manhattan, Ulla Johnson honed her sense of style in the streets of New York, drawing inspiration from the city's raw energy. She founded her eponymous collection in 2000, and since its launch, Johnson has never wavered in her steadfast attention to detail and dedication to natural fibers, beautiful finishing, and proper fit. Ulla Johnson clothing has become synonymous with custom prints, intricate details, and fine textiles, all of which have earned the label a devoted global following.