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Brought up among the whitewash facades and bustling markets of Casablanca, Morocco, Joe Dahan came to LA with a rebellious creative vision that led to the 2001 launch of Joe's Jeans. After a successful denim line, the label expanded into apparel and footwear, bringing along its original fanbase and worldwide attention. With Dahan's guidance and a focus on a vintage-modern aesthetic, Joe's Jeans clothing and denim continue to be a go-to wardrobe win for women all over the globe.