Originally focused on producing limited-edition lines of custom-made and bespoke denim, 3x1 offered its first wholesale collection in 2013. Led by Scott Morrison, the man behind much-coveted denim lines Paper Denim & Cloth and Earnest Sewn, 3x1 was launched in a retail space that also housed the company’s glass-walled production facility, allowing customers to watch the evolution of every pair of 3x1 jeans. Founded on the notion that the future of denim lies in pairing flattering fabrics with quality details and slimming silhouettes, 3x1 jeans bring a fresh eye to classic styles.