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Pure sophistication with a casual Southern California vibe, the ever-growing PAIGE jeans empire is rooted in flawless fit from the girl who set the standard. A highly sought-after fit model for denim's heavy-hitters, Los Angeles native Paige Adams-Geller lends her fashion expertise to PAIGE. Launched in 2004, the brand's instant success and celebrity following is attributed to its trend styles, premium materials, and passion for quality fit, emanating the confidence of denim's "it girl."