A.W.A.K.E. MODE an acronym for All Wonderful Adventures Kindle Enthusiasm, was founded in 2012 by Natalia Alaverdian. Alaverdian's unique eye for fashion was developed during her multifaceted career, which has included styling, art direction, and photography. Her goal with A.W.A.K.E. MODE apparel is to create a personal voice through clothing. The key references that connect each timeless A.W.A.K.E. MODE design are specific animal characters from art and film, giving each piece an idiosyncratic quality with subtle references to Japanese culture.