Chloe Lonsdale grew up surrounded by blue jeans, so it only follows that she would helm this globally loved, London-based denim label. The daughter of denim revolutionaries Tony and Chekkie Lonsdale and goddaughter of the original Made in Heaven founder, Chloe was steeped in the spirit of denim culture from the very beginning—and it shows. Under her practiced eye, M.i.h. Jeans has expanded its bohemian roots into fresh territory, offering its iconic, best-selling Marrakesh Flares alongside the modern cult-favorite M.i.h. Paris Jean. If you love great denim, then you know it’s a question of when—not if—you’ll pick up your next pair of M.i.h. Jeans.