Vibrant color, humor, and attention to detail have been Anya Hindmarch's signature since she opened her first handbag store in 1993. In 2001, after winning Best British Accessories Designer of the Year, Hindmarch added shoes and accessories to her repertoire. In 2007, Hindmarch decided to create a fashionable alternative to the environmentally unfriendly plastic bag. Her "I'm Not a Plastic Bag" canvas totes sold out in less than a month. Celebrity fans include Sienna Miller and Kate Winslet.