In 2005, Luv AJ founder and designer Amanda Thomas transformed what was initially an after-school obsession into her own line of handmade jewelry. Since then, she has gone on to gather a worldwide following of fans and earn recognition as an addition to Forbes’s ’30 Under 30’ list. Sometimes subtle and elegant and sometimes fun and statement-making, Luv Aj’s collection of necklaces, rings, and earrings offers something for every sensibility.