Before founding PAIGE denim, LA native Paige Adams-Geller worked in the industry in a much different capacity: as a sought-after fit model for many top denim brands. In 2005, she used that experience to launch her own premium denim label, which aimed to make the best-fitting jeans possible. Her plan paid off: PAIGE has become a go-to source for everyday jeans—like their beloved boyfriend and skinny jeans—to easy T-shirts and leather jackets.