Levi’s is all about heritage and tradition, right down to the signature red tab. Since 1853, Levi Strauss & Co. has pioneered and guided the versatile, innovative ways in which denim is used. The blue jean was invented by salesman Levi Strauss and tailor Jacob Davis, and their product evolved from utilitarian workwear to an everyday essential. Today, Levi’s jeans are still a fashion favorite, and the company has stayed true to its roots by keeping its headquarters in San Francisco: the city where denim history was made.
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