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Freda Salvador was launched in 2012 in California by designers Cristina Palomo Nelson and Megan Papay, who met while working together for a fashion comfort footwear brand. There, they learned the art of designing women's shoes to achieve the perfect fit, but felt the fashion fell short. Craving a true combination of fashion and comfort, they launched Freda Salvador footwear. As a team, Cristina and Megan constantly refine their art to deliver only the type of shoes they would love to wear themselves.