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On was founded in Zürich, Switzerland in 2010 with one very big ambition: revolutionize the world of running. Mining the experiences of a former professional athlete and a Swiss engineer (and winning prestigious awards along the way), On running shoes are made with the latest technology, resulting in innovative pairs that deliver soft landings and explosive takeoffs. From the bestselling On Cloud sneaker to the label’s, all-weather editions, On shoes are made for travelers, urban explorers, and athletes alike—in other words anyone who has an eye for fusion premium function and sleek style.