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Jen Atkin kickstarted her career in the ‘90s working backstage at fashion week under the tutelage of world-famous hairstylist, Guido Palau. After making a name for herself, Atkin went solo and established her wildly successful hair brand, OUAI. When designing the award-winning formulas, the celebrity hairstylist keeps her clients’ busy lifestyles in mind—meaning, every product aims to make your routine simple, yet effective. Today, OUAI’s ever-evolving product line includes everything from shampoos to conditioners to body care and soaps.