Fendi was founded in Rome by Italian designers and furriers Adele and Eduardo Fendi in 1925. The first Fendi handbags were crafted by hand in Roman leather, a tradition that continues today. In 1965, the 5 Fendi daughters named Karl Lagerfeld chief designer, and he helmed the brand through its apparel launch and into its emergence onto the American fashion scene. With the introduction of the iconic Baguette in the ’90s, Fendi earned its immortal status in the fashion canon. Today, Fendi sunglasses and accessories carry on the brand’s original classic luxury.